De Beers Launches New Line of Lab Created Diamonds
De Beers Launches New Line of Lab Created Diamonds
In September, De Beers launched a new line of lab created diamond jewellery called Lightbox. The products are made by a subsidiary of De Beers’ industrial diamond business in the U.K. They are made with the same diamond-processing technology as real diamonds, but look much more realistic. The products are also much more affordable than natural diamonds.
Lightbox Jewellery
Lightbox Jewellery is expanding into the realm of lab-grown diamonds. These diamonds are among the fastest growing segments in the jewelry industry. But until now, the industry has been slow to take advantage of the trend, partly due to a lack of supply. Lightbox is changing that perception.
The company has launched a pop-up at the Westfield World Trade Center where it will display its diamond collections and products. The grand opening of the pop-up was attended by the general manager of Lightbox, Steve Coe. A few models from the brand attended the event as well. The pop-up will stay open until Cyber Week. The company is offering only a limited collection at launch, so customers will have to wait for a while.
The company claims that the diamonds are of identical quality to mined diamonds. They are also created in a lab over a period of weeks. The process also results in the creation of a diamond that is optically identical to a natural diamond. Lightbox claims that its diamonds cost nearly the same as mined diamonds.
Lightbox Jewellery was founded under the De Beers group. It initially focused on high-quality synthetic diamonds. Their initial range included blue, white, and pink diamonds. Each ring was priced per carat. The company has since moved to offering custom cuts. And it has begun selling loose diamonds in various sizes, as well.
The company’s Element Six process has the potential to create diamonds of any color. The company is investing $94 million over four years to develop a new facility in Portland, Oregon to produce these lab-grown diamonds. The facility will be able to produce up to 500,000 rough carats annually.
Gemesis group
Gemesis is a diamond-growing company that produces synthetic diamonds with a carbon content of nine percent. Its prices are approximately 15 percent less than those of mined diamonds. The company has tripled its production since last summer and plans to expand its facility to 10,000 square feet later this year. However, the controversy surrounding the company’s diamonds has not abated, and some jewelry companies, including Tiffany, have rejected the company’s diamonds.
The company grew diamonds in high-pressure, high-temperature crystal growth chambers. The chambers are each the size of a washing machine, and each contains a tiny sliver of natural diamond. The sliver of diamond is immersed in a molten graphite solution at a temperature of more than 6,000 degrees Fahrenheit. The carbon grows on the diamond seed crystal, slowly expanding it into a gem-quality 2.8-carat rough yellow diamond.
Debeers Group is a leading diamond mining company. However, it is not the only company pursuing this endeavor. A second Gemesis group was formed in Singapore with a different board. Even-Zohar reported that the two companies do not share the same investors, and that investor Mehta is not a board member. In fact, the company’s websites suggest that Singapore and Malaysia specialise in different diamond technologies.
Natural diamonds are rare and valuable. A Gemesis diamond is indistinguishable from a natural diamond, yet its prices are about 30% less than natural diamonds. Gemesis also sells fancy-colored diamonds, such as the famous yellow fancy-colored diamond. A Gemesis diamond is certified by the International Gemological Institute as being of type IIa, which is one of the most pure types in the world.
With Gemesis’s help, the diamond industry has a new way to compete with natural diamonds. Its new technology has allowed companies to reproduce the color and clarity of a natural diamond. With this new technology, the Gemesis group is confident in its ability to compete with natural diamonds in the 40-point-to-one carat sweet-spot.
Allmanna Svenska Elektriska Aktiebolaget Laboratory
In the early 1950s, researchers at Allmanna Svenska Elektrika Aktiebolaget Laboratory created the first synthetic diamonds. However, they didn’t publish their work immediately. Instead, they published a paper in the journal Nature describing the successful synthesis of diamond. The researchers’ method involved simulating natural pressures and temperatures in order to create diamonds.
Synthetic diamonds
De Beers is the world’s largest diamond miner and retailer. It has long despised synthetic diamonds, but has recently decided to invest $100 million in the development of lab-grown diamonds. The synthetic diamonds will be produced in a facility near Portland, Oregon. The company aims to produce diamonds that will be more affordable than natural diamonds, and will target Millennial consumers who are turning away from expensive natural stones.
Debeers, a diamond company based in the United Kingdom, has teamed up with Element Six to develop and produce diamonds that are closer to the real thing. The diamonds are created in a laboratory using a process that uses 6,000 degrees Fahrenheit to grow and mature. The synthetic diamonds are then used in jewelry.
In the 1970s, GE scientists discovered synthetic diamonds using a process similar to that used to create natural diamonds. This method was based on the principle that diamonds are formed under high pressure and temperatures, and that volcanic eruptions bring diamonds to the surface of the Earth. De Beers’ process is similar, but it replicates the natural process by planting a “seed” diamond into a plasma reactor that heats the material to over 6,000 degrees Fahrenheit. The carbon atoms in the “seed” start pummeling each other to create a diamond. This method is cheaper and easier to monitor than the older method, and it can be scaled to the jewelry industry.
The synthetic diamonds will be sold at a price of $800 per carat and will come in a range of sizes from 0.25 ct to one ct. In comparison, a natural diamond of the same weight will sell for around $200. The artificial diamonds are not inherently precious, so they will not be sold as engagement rings.
De Beers
The world’s largest diamond mining company De Beers recently announced the launch of Lightbox Jewellery, a new line of lab created diamond jewellery. The new line will focus on blending high-quality diamonds with ethical sourcing and stunning looks. The company is confident that its new line of synthetic diamonds will be a big hit with younger consumers, who are increasingly aware of ethical issues surrounding diamond mining.
The company is not the first to offer man-made diamonds. The company has been creating them for 50 years, initially for industrial use, but it was only recently that it decided to offer them for consumer consumption in jewelry. The company owns the rights to the process, and plans to invest nearly $94 million over four years to create a new production facility near Portland, Ore. It will be able to produce up to 500,000 rough carats per year.
The price of lab-grown diamonds is lower than natural diamonds, but it does not compare to the price of a mined diamond. It’s important to note that these stones are graded using the same standards as mined diamonds. This makes it difficult to tell the difference. For example, in September, the average price of a high-grade one-carat mined diamond was $8,900, but a lab-grown diamond costs just $3,557.
De Beers’ new line of Lightbox Jewelry is launching online in September, with the goal of selling it in physical stores by the end of the year. The stones used in the line are created in De Beers labs in the United Kingdom. De Beers is investing $94 million in a new facility near Portland, Oregon, which is expected to be operational by 2020.
De Beers Launches New Line of Lab Created Diamonds